Numbers before names
A borrower should get a useful answer before anyone asks who they are. Calculators work fully without sign-up; the lead form is offered, never forced.
About
About PrequalFunnel: numbers first, then the conversation
We think borrowers deserve an answer before they're asked for a phone number, and loan officers deserve leads that explain themselves.
Free plan, no card. Paid plans include a 14-day trial.
PrequalFunnel exists because most mortgage websites ask borrowers for a phone number before giving them anything useful, and most loan officers get leads with no context. We build pre-qualification funnels for US loan officers and brokers: calculators that show borrowers their numbers, capture interested borrowers with those numbers attached, and deliver the lead fast.
Key takeaways
- Numbers before names: borrowers get value before contact details are requested.
- Your leads are yours; PrequalFunnel never sells or shares them.
- Built on US rules and federal figures, and honest that results are estimates.
- Not a lender, not a lead vendor, not a replacement for your LOS.
01
Why does PrequalFunnel exist?
Because two common experiences in mortgage marketing are both bad, and they are connected. Borrowers visit a lender's or broker's site, want to know what a home would cost them, and meet a form that says "Get pre-approved" and asks for a phone number. Loan officers, meanwhile, buy or receive leads that are a name and a number, sometimes shared with other lenders, and spend the first call doing discovery.
The fix is to change the order. Let the borrower run their own numbers first: payment, debt-to-income ratio, down payment, program costs. When they see a result they care about, offer a short, respectful way to ask for help. Keep everything they entered and saw with the lead. Deliver it to the loan officer quickly.
That is all PrequalFunnel is: a pre-qualification funnel that a loan officer, brokerage or branch can put on their own website or HighLevel funnel, under their own brand.
What does PrequalFunnel believe?
Four beliefs shape every product decision.
Borrower respect
Results are labelled as estimates. Copy does not imply approval or quote rates. Borrowers can share or print their numbers and switch any calculator to Spanish, Chinese, Korean, Vietnamese or Arabic.
Compliance first
Loan officers write their own consent text, display their NMLS ID and Equal Housing statement, and keep a record of consent with every lead. We point to compliance teams, not around them.
Your leads are yours
PrequalFunnel never sells or shares your leads. We are not a lead marketplace, and we do not resell borrower data to other lenders. See security and privacy.
How is PrequalFunnel built?
Three foundations: US rules, honest estimates and privacy.
| Foundation | What it means in practice |
|---|---|
| US rules | 0 calculators built on US loan programs, US federal figures and US dollars, such as the FHA upfront MIP of 1.75% and the 2026 baseline conforming limit of $832,750 |
| Estimates, clearly labelled | Every calculator has a definitions block and a disclaimer; default rates are indicative inputs, not quotes |
| Lender-agnostic | No lender's pricing or overlays baked in, so any LO or broker can use the tools |
| Privacy by default | Workspace isolation, HTTPS, encrypted credentials and two-factor sign-in; leads processed only to serve the account that owns them |
| Leads never lost to integrations | Each lead is saved before any webhook fires, so a failed connection does not lose it |
| Accessible embeds | Keyboard-operable calculators, labelled fields, large touch targets and reduced-motion support |
What is PrequalFunnel not?
Saying what we are not is part of being trustworthy.
PrequalFunnel is not…
- A lender or a mortgage broker
- A lead vendor selling shared or trigger leads
- A credit-pull, pre-approval or Loan Estimate tool
- A pricing engine, LOS or point-of-sale application
- Legal or compliance advice
PrequalFunnel is…
- Calculators that show borrowers their own numbers
- A lead form inside the calculator, with consent
- A CRM that keeps every input and result
- Delivery to HighLevel, Zapier, Make or any webhook
- Branding tools so the funnel looks like yours
Why we stay away from selling leads
Many loan officers have been burned by shared, stale or trigger leads, and the Homebuyers Privacy Protection Act signed in 2025 restricts how credit-inquiry trigger leads can be sold. PrequalFunnel's model is different: we sell software to the loan officer, and the borrowers who come through your funnel stay yours.
How can you see whether PrequalFunnel fits your business?
Three steps, starting free.
-
Read the funnel
See how the four stages apply to your website or HighLevel funnels.
-
Find your setup
Read the page for your type of business, from independent LO to brokerage.
-
Try it on the free plan
Originator is free, with the lead form, CRM and email alerts. Paid plans have a 14-day free trial. See pricing.
Keep reading
FAQ · 9 questions
Questions loan officers ask
What does PrequalFunnel do?
It gives US loan officers and brokers calculators that show borrowers their mortgage numbers, capture interested borrowers through a lead form with those numbers attached, and deliver the lead to a CRM or HighLevel.
Is PrequalFunnel a lender?
No. It does not make loans, pull credit, issue pre-approvals or Loan Estimates, or price loans. It is software that loan officers put on their own websites and funnels.
Does PrequalFunnel sell leads?
No. We sell software, not leads. Leads captured by your calculators belong to you, and PrequalFunnel never sells or shares them with other lenders or third parties.
Who is PrequalFunnel for?
US loan officers and mortgage brokers: independent LOs, brokerages, branch managers, team leads, HighLevel users and bilingual LOs. See solutions.
Does PrequalFunnel serve markets outside the US?
No. Calculators use US loan programs, US federal figures and US dollars, and the product is designed for US licensing and compliance practices.
How accurate are the calculators?
They apply standard US mortgage math and current federal program figures to what the borrower enters. Results are estimates, labelled as such; they are not quotes, approvals or Loan Estimates.
Why "numbers before names"?
Because borrowers are more willing to talk once they have seen something useful about their own situation, and loan officers have better first conversations when the lead carries the borrower's scenario.
Does PrequalFunnel give compliance advice?
No. We give you tools such as editable consent text and estimate disclaimers, and we recommend displaying your NMLS ID and Equal Housing statement. Your compliance team or counsel approves how you use them.
How do I contact PrequalFunnel?
Use the contact page. Messages are answered on business days.
PrequalFunnel
Your next borrower is already on your site.
Give them the numbers they came for, and get the lead with those numbers attached.
Free forever on Originator. Upgrade when you want webhooks and your own brand. 14-day free trial on monthly and yearly. Cancel before it ends and you pay nothing.