Where to Place Mortgage Calculators on a Loan Officer Website: A Page-by-Page Plan
A page-by-page plan for LO websites and HighLevel funnels: which calculator goes where, inline vs. popup vs. floating, and measuring it with UTMs.
Calculators
58 US mortgage and loan calculators, each one a lead form with the borrower's numbers attached.
All calculatorsPre-qual funnel
Four stages, from the first payment question to the lead in your CRM.
Pre-qual funnelProduct
Capture, brand, embed, route. Built for loan officers who run their own sites and HighLevel funnels.
FeaturesSolutions
Independent LOs, brokerages, branch leaders, HighLevel users and bilingual teams.
SolutionsResources
Guides, definitions and straight answers for licensed professionals.
ResourcesTags
Guides tagged HighLevel funnels for loan officers and mortgage brokers (1).
All guidesA page-by-page plan for LO websites and HighLevel funnels: which calculator goes where, inline vs. popup vs. floating, and measuring it with UTMs.
PrequalFunnel
Give them the numbers they came for, and get the lead with those numbers attached.
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